Friday, March 11, 2011

Breeze card

With the approval of the teacher telling me I am in the right direction for my Breeze card, I decided to better my simple design.

I did not want branch away to far from the original card colors, nor it's simple idea, or even be cliched.

By changing the cards colors it makes the card less recognizable.
The simple idea is something I am fond of, mainly because I think to myself would a child be able to recognize this if they every had too.
The answer is yes, provided he/she can read.
Being cliched, I mean using a silhouette of a buildings. Nice idea but what will I do to make it different from New Yorks silhouette of buildings. Not much can be done except adding, the words Atlanta.




With that being said here are my new ides for the card, still simple.
Not much has change, in the top card at least, except I added the tag line 
"Tap & Go." 
This is to help marta riders with how marta work.


 The second card is a closer look of what Atlanta is to me.
Atlanta has several places one can vist and explore.
I listed six they are, Hartsfield Airport, Atlanta Braves, Cnn Center, Coca Cola, Georgia Aquarium, and the Congress Center.
I added another tagline, "Bringing Atlanta Closer," which is true.
With the help of Marta Atlanta and it's wonders is a only several steps away.

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