Typography 2

This is my second project for type.

The recreation of the breeze card.

This is the original Breeze card.

That task is to recreate the card that we see fit.

By adding what Atlanta is, or means, to me.

My idea is simple, I think because simplicity is my strongest asset.

The idea is Atlanta is an easy going city.

Not much to do except live and better yourself.

This is the idea going with as I created the first draft of the card.

If something is easy, is it not also simple?

That is a yes or no question, depending on who one asks.

For me, the answer is yes.

Simple is easy.

The numbers on the first image relates to how easy using the card can be, 

"It is easy as 1,2,3."

With out the slogan, or me explaining it I doubt anyone would have gotten the idea I was going for on their own.

Which is why I did away with "1,2,3" in the last two images.

Breeze card

With the approval of the teacher telling me I am in the right direction for my Breeze card, I decided to better my simple design.

I did not want branch away to far from the original card colors, nor it's simple idea, or even be cliched.

By changing the cards colors it makes the card less recognizable.
The simple idea is something I am fond of, mainly because I think to myself would a child be able to recognize this if they every had too.
The answer is yes, provided he/she can read.
Being cliched, I mean using a silhouette of a buildings. Nice idea but what will I do to make it different from New Yorks silhouette of buildings. Not much can be done except adding, the words Atlanta.

With that being said here are my new ides for the card, still simple.

Not much has change, in the top card at least, except I added the tag line 

"Tap & Go." 

This is to help marta riders with how marta work.

 The second card is a closer look of what Atlanta is to me.
Atlanta has several places one can vist and explore.
I listed six they are, Hartsfield Airport, Atlanta Braves, Cnn Center, Coca Cola, Georgia Aquarium, and the Congress Center.
I added another tagline, "Bringing Atlanta Closer," which is true.
With the help of Marta Atlanta and it's wonders is a only several steps away.